About us

CAIA Cosmetics was founded by Bianca Ingrosso in 2018 with a simple belief: beauty of the highest quality should be within reach. Our products are crafted with intention, designed for effortless use, and aspire to create the best feel. With formulations drawn from carefully chosen ingredients, each product is made in distinguished factories around the world. When you choose CAIA, you’re choosing more than just a beauty product; you’re embracing our unwavering commitment to quality and care, reflected in your own glow.

We are a fast-growing beauty brand built for the digital world, with a passionate community and an ambitious team that loves moving fast, learning fast, and building something meaningful together.

We’re now strengthening our team with a CRM Specialist who’s eager to enhance how we engage with, retain, and delight our customers. You’ll be part of our broader Commercial team – a collaborative and forward-thinking group that’s always working to improve and grow together.

As a CRM Specialist, you’ll take ownership of our customer lifecycle marketing across email, SMS, and in-store initiatives. You’ll combine technical CRM know-how with creative problem-solving to ensure every touchpoint is timely, relevant, and impactful.

What You’ll Do

Manage the setup, execution, and reporting of CRM campaigns across email and SMS.

Optimize automation flows, ensuring segmentation, targeting, and personalization align with business goals.

Analyze CRM performance metrics, identify improvement areas, and implement data-driven enhancements.

Ensure accuracy and timeliness of communications for campaigns, launches, and promotions.

Collaborate with the CXO and cross-functional teams to align CRM initiatives with customer experience and commercial priorities.

Maintain and improve CRM tools and workflows, ensuring efficiency, scalability, and compliance with data privacy standards.

Act as a subject matter expert, advising internal stakeholders on CRM best practices and strategies.

What You Bring

Proven expertise in CRM platforms (e.g., Voyado) and lifecycle marketing.

Strong analytical skills, with experience using tools like PowerBI for reporting and insights.

Ability to independently manage multiple campaigns and projects with on-time delivery.

A problem-solving, improvement-focused mindset with a passion for customer-centric solutions.

Clear, structured communication skills, with the ability to explain technical concepts to non-technical stakeholders.

A collaborative way of working—comfortable partnering with marketing, tech, and commercial teams to maximize CRM impact.

Experience working in DTC brands, especially in beauty.

Nice to Have

A background in in-store CRM initiatives or omnichannel lifecycle programs.

If this sounds like you, we’d love to receive your application.