CAIA Cosmetics is a Stockholm-based global beauty brand, founded in 2018 by beauty industry veterans and experts in social media and content. We create high-performing, top-quality products at accessible price points, always crafted with intention and grounded in our Scandinavian heritage of effortlessness, warmth and clean design.

Driven by an entrepreneurial and creative spirit, CAIA blends quality and expertise with creativity and entertainment to make beauty feel inspiring, joyful and easy to use. Our world is aspirational yet attainable - rooted in access, community, inclusivity and our signature “effortless glow.”

ABOUT THE JOB
We are looking for a Retail Brand Activation Specialist who will elevate CAIA’s in-store experience across all markets. This hybrid role combines visual merchandising, brand activation, and retail training, ensuring that every CAIA store delivers a premium, consistent and high-performing customer experience.

You will shape how our stores express the brand visually, how our teams perform, and how seamlessly we execute campaigns and launches. The role requires strong ownership, analytical thinking, and the ability to turn brand strategy into practical, impactful retail execution.

MAIN TASKS & RESPONSIBILITIES

Visual Merchandising & Brand Activation

• Secure high-quality VM execution across all stores (planograms, displays, windows)

• Lead in-store execution for campaigns, launches and brand activations - always on time

• Improve store layout and flow to support conversion and customer experience

• Own the annual VM calendar and coordinate deliverables across markets

• Conduct store visits and provide actionable VM feedback

• Manage content updates for digital screens and signage

• Distribute VM toolkits, fixture updates and creative assets

Training & Retail Excellence

• Train and coach store teams in service, sales rituals and product knowledge

• Lead onboarding for new hires and ensure readiness before launches

• Develop training materials: decks, guides, checklists and quick-learnings

• Deliver training initiatives that positively impact conversion, UPT and AOV

Process & Collaboration

• Improve workflows for VM, training and communication to support scalable retail

• Collaborate closely with Retail Operations, Marketing, Creative and Store Managers

• Identify issues early and proactively solve problems before they impact store

• Communicate clearly and visually to ensure smooth execution in all markets

QUALIFICATIONS & PERSONAL SKILLS

You have a strong background in visual merchandising, retail experience or retail training, ideally within beauty. You combine a sharp visual eye with operational discipline and love turning strategy into hands-on retail execution. You are structured, proactive and thrive in a fast-paced environment. You communicate clearly, train confidently and collaborate easily with both HQ teams and store teams.

PROFILE REQUIREMENTS

• Minimum 5 years’ experience in VM, retail training or brand activation (preferably beauty)

• Strong visual sense and understanding of brand expression

• Confident presenter and trainer with excellent communication skills

• Strong project management skills - structured, organized and solution-oriented

• Fluent in English

• Willingness to travel across CAIA markets

At CAIA, you’ll be part of one of Scandinavia’s most exciting and fast-growing beauty brands, working in a creative, collaborative and dynamic environment where ideas come to life and you can make a real impact on the customer experience, helping us create inspiring, memorable and seamless beauty moments in every store.

If you love retail, creativity, training and operational excellence - we’d love to hear from you. Send us your application and let’s continue building CAIA’s story together.