Location: Stockholm
Reports to: Chief Product Officer (CPO)

About CAIA Cosmetics

CAIA Cosmetics is a Stockholm-based global beauty brand, founded in 2018 by beauty industry veterans and experts in social media and content. We create high-performing, top-quality products at accessible price points, always crafted with intention and grounded in our Scandinavian heritage of effortlessness, warmth and clean design.

Driven by an entrepreneurial and creative spirit, CAIA blends quality and expertise with creativity and entertainment to make beauty feel inspiring, joyful and easy to use. Our world is aspirational yet attainable - rooted in access, community, inclusivity and our signature “effortless glow.”

About the Role

We’re looking for an experienced Product Manager to lead category growth, assortment development and strategic execution across our product portfolio. You will own the full product lifecycle – from concept and development to launch and performance follow-up – and play a central role in aligning creative vision with commercial performance.

This role combines brand-driven product development, data-led assortment planning and structured project leadership. You’ll work cross-functionally with Buying, Demand Planning, Marketing, Sustainability, Creative, and external partners to deliver high-performing products that reflect CAIA's brand identity and meet customer expectations.

Brand-Led Creativity & Product Innovation

• Lead product development that reflects CAIA's brand identity, values, and customer mindset.

• Identify innovation opportunities, trends, and whitespace in the market and within CAIA's assortment.

• Ensure product concepts are aligned with brand, customer needs, performance goals, and commercial strategy.

• Drive creative thinking in both new development and reimagining of existing assortment.

• Secure product excellence across formula, packaging, performance, sensoriality, storytelling, and claims.

Strategic Assortment Planning & Commercial Execution

• Build and evolve category strategies to support growth across core assortment, bestsellers, and new innovations.

• Analyze assortment performance to identify gaps, missed opportunities, and areas for optimization and growth.

• Take action on insights to improve margin, turnover, and strategic category positioning.

• Collaborate with Buyer and Demand Planner on forecast, pricing, volumes, and availability.

• Ensure assortment decisions are data-informed and support both short- and long-term growth.

• Ensure compliance with cosmetic regulatory frameworks (EU, UK, US), product claims, and sustainability standards.

Project Management & Cross-Functional Leadership

• Lead development projects across the product lifecycle – managing timelines, briefs, approvals, and execution.

• Act as Project Manager in cross-functional workstreams with Creative, Marketing, Supply Chain, and external partners.

• Drive clarity, alignment, and momentum across all stakeholders from concept to launch.

• Identify and manage risks, resolve blockers, and keep projects on track and within scope.

• Support and guide Product Developers and contribute to a collaborative, high-performing team culture.

Qualifications & Experience

• 5+ years experience in Product Development within beauty, cosmetics, or FMCG.

• Strong track record of owning categories and delivering growth across core, bestsellers and innovation launches.

• Experience leading complex development projects and managing multiple stakeholders.

• Strong analytical skills and the ability to act on data to shape assortment, pricing, and performance.

• Commercial mindset and understanding of margin drivers, lifecycle planning, and sell-through optimization.

• Strong knowledge of product compliance, regulatory requirements, and sustainability standards.

• A creative and strategic thinker with a deep interest in beauty, customer behavior.

• Excellent communication skills and the ability to influence, align, and inspire cross-functional building.

• Fluent in English.

Why join CAIA?

At CAIA, you'll be part of one of Scandinavia's most exciting and fast-growing beauty brands, working in a creative, collaborative and dynamic environment where ideas come to life and you can make a real impact on shaping the future beauty development

If you’re excited to lead innovation and drive category growth at CAIA -  we’d love to hear from you.

Apply now and let's build the next chapter.