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London

Partnership & PR Lead, UK

CAIA Cosmetics is a Stockholm-based global beauty brand, founded in 2018 by beauty industry veterans and experts in social media and content. We create high-performing, top-quality products at accessible price points, always crafted with intention and grounded in our Scandinavian heritage of effortlessness, warmth and clean design.

Driven by an entrepreneurial and creative spirit, CAIA blends quality and expertise with creativity and entertainment to make beauty feel inspiring, joyful and easy to use. Our world is aspirational yet attainable - rooted in access, community, inclusivity and our signature "effortless glow."

ABOUT THE ROLE

We are looking for a Partnership & PR Lead to drive CAIA’s Partnership & PR strategies and work in the UK, one of our most important growth markets, in collaboration with the Head of Partnership & PR and the UK team.

This is a role where you will shape how CAIA is seen, talked about and recommended in the UK, from long-term ambassadorships and high-value creator partnerships to press strategy, performance-driven Partnership Ads and affiliate partnerships. You will represent CAIA in the UK, leading negotiations with creators, talent agencies, press and partners.

You will join our Global Partnership & PR team, where the UK is a shared priority. You will work hand in hand with everyone driving CAIA's growth in the market, and most closely with the team members focused on the UK. You will report to the Head of Partnership & PR and collaborate with Performance Marketing, Brand, CRM and E-com teams. This role is perfect for an experienced, commercially minded Partnership & PR professional who combines strategic thinking with a hands-on approach, and who knows the UK beauty and creator landscape inside out.

YOUR MAIN RESPONSIBILITIES

  • Own the UK Partnership & PR strategy, plan, KPIs and budget, aligned with global goals

  • Be CAIA’s weekly presence in the UK, building relationships with creators, MUAs, press, agencies and partners and showing up at industry events

  • Make Partnership Ads a core growth driver, from sourcing content and rights to whitelisting and scaling with Performance Marketing

  • Build and manage the UK ambassador and long-term creator programme

  • Negotiate contracts with creators, celebrities and agencies on usage rights, paid usage, exclusivity and deliverables

  • Grow the UK affiliate network, from recruitment to commissions and performance

  • Lead UK PR, including press relations, launches, beauty awards and reactive PR

  • Align all creator, PR and UGC efforts with the global team and build scalable processes and reporting

  • Produce UK events and activations end-to-end

  • Monitor brand reputation and support crisis communication

  • Report on reach, EMV, Partnership Ads, sales impact and ROI per partner, and use the insights to improve

WHAT YOU WILL BRING

You have a genuine passion for beauty and social media, and you always keep an eye out for new trends and new people to collaborate with. You're a natural networker, a positive and hands-on doer, and you thrive in a fast-paced environment where we both plan and execute in-house. You work well in a team and are just as comfortable driving your own projects. You're highly structured, proactive and comfortable managing multiple workstreams at once.

QUALIFICATIONS

  • 5+ years in Partnership & PR and/or influencer marketing, ideally in beauty, with measurable results

  • Extensive hands-on experience of Partnership Ads / whitelisting and scaling creator content in paid social

  • Proven experience building ambassador programmes and long-term creator partnerships

  • Proven experience producing events end-to-end

  • Established relationships with UK beauty and lifestyle press

  • Strong negotiation skills across contracts, fees, usage rights and agencies

  • Commercially minded and data-driven, used to KPIs and budgets

  • Excellent communication skills and a positive, can-do mindset

  • Confident user of AI tools

  • Fluent in English

  • Based in London, working remotely with frequent in-person meetings and regular travel to Stockholm

Please submit your application by October 31, 2026.

We review applications on an ongoing basis, and the position may be filled before the last application day.

Location
London

About CAIA Cosmetics


Founded in 2018
Co-workers 50
London

Partnership & PR Lead, UK

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